This is Empire magazines front cover. As you can see it is advertising Avatar, a brand new film, out on December 17th. The first thing that attracts you to this magazine is the main picture. The Na'vi's blue skin stands out and the fact that their eyes are staring at you makes you want to pick it up. It draws you to it. It's also an image that you wont forget easily - it will stay in your mind.

The title Avatar is white, this is to make it stand out from the dark background. Its also in a very similar text style to the actual one in the trailer. This is so people can relate to it and recognise it more.

James Cameron - the director, is also on the magazine cover. This is to attract people that know his previous work. This could persuade them to buy the magazine as they know what he's done before and could be fans of his.

Information on teaser trailers:

Trailers consist of a series of selected shots from the film being advertised. Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers. For this purpose the scenes are not necessarily in the order in which they appear in the film. A trailer has to achieve that in less than two and a half minutes, the maximum length allowed by theaters. Each studio or distributor is allowed to exceed this time limit once a year, if they feel it is necessary for a particular film.

Source: http://en.wikipedia.org/wiki/Film_trailer


What is the difference between a trailer and teaser?

Teaser are usually shorter, with less footage from the actual film and generally has very few information about the film itself, or footages shot specifically for the preview. Teaser are sometimes created before principal photography of a movie begins.

Trailer, on the other hand, mostly features clips from the film, usually gives an outline of what the story is about. And are often created when an rough/fine edit/edits is completed.


Introduction:

For this A2 Media coursework task my group and I have chosen to do 'Brief 2' which involves making a teaser trailer as the main task. Then making two ancillary tasks - a poster for the film and a film magazine front cover featuring the film. My group and I will upload all work done onto our blogs. We will do both individual and group work.