Cross-Media Advertising

Cross-media advertising is when you link your advertisments together. For example, we will link our trailer, poster and magazine front cover together by using related texts, layout and colour.

Photoshop - New Media Technologies

To make and edit our magazine cover and poster my group and I will be using Photoshop. With Photoshop you can edit and enhance pictures, this will become very useful in making our final products as they will look professional.

iMovie - New Media Technologies

iMovie is a video editing software, that allows people with Mac's to edit and make their own movies. When using iMovie you can edit video clips, add titles, and add music. With iMovie you can also upload a voice over, trim video and audio clips, and use transactions such as fade in, fade out.

When making our teaser trailer, my group and I will use iMovie to edit and make it.

This is the current issue of Empire magazine. As you can see it is advertising the film 'Kick-Ass'. The first thing that draws you to this magazine cover is the bold, bright green text. This magazine cover contains alot of bright, eye-catching colours. These all makes you want to pick up the magazine as it stands out and makes the reader want to pick it up.

The magazine cover's style is themed with the genre of the film which is action. We can see this by the Empire logo having the effect of being written in blood and the main character of the film looks like he's fighting.

Magazine Questionnaire Conclusion

From our magazine conclusion I have found out that alot of people read film magazines. It is also very important to have a very good, eye-catching front cover as this can determine whether people buy it. In our magazine cover, my group and I will use bold colours and texts as this makes the magazine stand out, which then means people will pick it up. Also, we will include alot of information on our front cover as we found out from the questionnaire, that people like this.

Magazine Questionnaire

1. Are you male or female?
• Male = 14
• Female = 16

2. How old are you?
• 0-16 = 4
• 17-25 = 16
• 26-35 = 4
• 36-49 = 3
• 50+ = 3

3. Do you read film magazines?
• Yes = 24
• No = 6

4. Do you think the front cover of a magazine makes you want to read it?
• Yes = 30
• No = 0

5. Do you think bold colours and texts makes a magazine stand out?
• Yes = 30
• No = 0

6. If you see a film advertised in a magazine, does it make you want to see it?
• Yes = 14
• No = 16

7. Do you like front covers that give a lot away about what’s inside or what it’s about?
• Yes = 19
• No = 11

My group and I also videoed some of the people when answering the questionnaire.

Transformers Poster

This is one of the many posters advertising 'Transformers'. This poster is effective as it has a big image of Optimus Prime - the leader of the 'Autobots' as the main focus of the poster. Due to the fact that Transformers was advertised on such a wide scale, everybody knew who was who before even seeing the film. Also, there has never been another film like this - it's one of its kind.

There is also the Transformers logo at the bottom of the poster. This is in the same font as it is in the trailer, magazines etc. Audiences then become familiar with the logo and remember it.