This is the current issue of Empire magazine. As you can see it is advertising the film 'Kick-Ass'. The first thing that draws you to this magazine cover is the bold, bright green text. This magazine cover contains alot of bright, eye-catching colours. These all makes you want to pick up the magazine as it stands out and makes the reader want to pick it up.

The magazine cover's style is themed with the genre of the film which is action. We can see this by the Empire logo having the effect of being written in blood and the main character of the film looks like he's fighting.