This is one of the many posters advertising 'Transformers'. This poster is effective as it has a big image of Optimus Prime - the leader of the 'Autobots' as the main focus of the poster. Due to the fact that Transformers was advertised on such a wide scale, everybody knew who was who before even seeing the film. Also, there has never been another film like this - it's one of its kind.
There is also the Transformers logo at the bottom of the poster. This is in the same font as it is in the trailer, magazines etc. Audiences then become familiar with the logo and remember it.
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